The natural beauty of inclusion

Beneath the diverse Atlantic Forest in Alto Ribeira State Tourist Park (PETAR), a promise of inclusion rises. From there, exemplary behavior of diversity and inclusion radiates, highlighting the need for accessible structures and reaffirming the value of investing in inclusive infrastructure.

PETAR, or Devil's Cave State Park, is a natural treasure and a magnet for nature lovers and adventure seekers. But until recently, these experiences were restricted to those without mobility challenges. The wonders of these places remained inaccessible to many of our citizens and visitors.

I recently received a video that deeply moved me. It showed a woman in a wheelchair exploring the attractions of PETAR. Watching this woman, previously unable to navigate the route, enjoy the tour experience on equal terms with her family and friends was incredibly refreshing.

This scene highlights the importance of investing in inclusive structures, such as ramps and equipment for people with mobility difficulties. It reflects significant progress in terms of inclusion and diversity. But more than that, it highlights the emotional, social, and economic impact such measures have on those who are often invisible in our society due to their individual characteristics.

This woman, her family, and her friends aren't the only ones benefiting from this change. Inclusive tourism strengthens local communities, promotes social inclusion, and even generates economic opportunities. It allows everyone to enjoy the natural wonders they desire to visit and to experience experiences that contribute significantly to the local economy.

This is just one step in the right direction, but a significant one. Continued investment in inclusive structures, assistive technologies, and education and training for tourism professionals is essential. Everyone should have the opportunity to enjoy São Paulo's natural beauty, experience adventures, and create unforgettable memories.

Diversity and inclusion aren't just buzzwords; they're fundamental to sustainable and meaningful tourism. It's essential to recognize and value the diverse experiences and skills everyone brings to the table.

It's a pleasure to launch a column dedicated to diversity and inclusion in tourism in the state of São Paulo. I invite everyone to explore how we can improve the experience for everyone, regardless of who they are or their individual circumstances. I count on you on this journey and on embarking on this inclusive adventure.

Because, after all, São Paulo's natural beauty is for everyone.