The natural beauty of inclusion.

Beneath the diverse Atlantic Forest of the Alto Ribeira State Tourist Park (PETAR), a promise of inclusion rises. From there radiates exemplary behavior of diversity and inclusion, highlighting the need for accessible structures and reaffirming the value of investing in inclusive infrastructure.

PETAR, or the Devil's Cave State Park, is a natural treasure and a major attraction for nature lovers and adventurers. But until recently, these experiences were restricted to those without mobility challenges. The wonders of these places remained inaccessible to many of our citizens and visitors.

Recently, I received a video that deeply moved me. It showed a woman in a wheelchair exploring the attractions of PETAR. Watching this woman, previously unable to follow the itinerary and enjoy the experience on equal terms with her family and friends, was extremely invigorating.

This scene highlights the importance of investing in inclusive infrastructure, such as ramps and equipment for people with mobility impairments. It reflects a significant advance in terms of inclusion and diversity. But more than that, it underscores the emotional, social, and economic impact that such measures have on those who are often made invisible in our society due to their individual characteristics.

This woman, her family, and her friends are not the only ones who benefit from this change. Inclusive tourism strengthens local communities, promotes social inclusion, and also generates economic opportunities. It allows everyone to enjoy the natural wonders they wish to visit and to have experiences that contribute significantly to the local economy.

This is just one step in the right direction, but a significant one. It is necessary to continue investing in inclusive infrastructure, assistive technologies, and education and training for tourism professionals. Everyone should have the opportunity to enjoy the natural beauty of São Paulo, experience adventures, and create unforgettable memories.

Diversity and inclusion are not just trendy buzzwords; they are fundamental to sustainable and meaningful tourism. It is essential to recognize and value the diverse experiences and skills that everyone brings to the table.

It is a pleasure to inaugurate a column dedicated to diversity and inclusion in tourism in the state of São Paulo. I invite everyone to explore ways in which we can improve the experience for all, regardless of who they are or their individual circumstances. I count on you to join me on this journey and to embark on this inclusive adventure.

Because, after all, the natural beauty of São Paulo is for everyone.