Credit as an Inductor of Tourism Investment

The importance of tourism as a driver of development depends on effective planning and management actions and, most importantly, on these actions being integrated between the public and private sectors.

To understand the driving force of credit in the economic and productive ecosystem of the tourism sector, we need to understand that tourism investments need to occur in an integrated manner across these sectors. In other words, direct public investment in tourism infrastructure, sanitation, security, access, and mobility will attract and guarantee private investments.

On the one hand, the public sector generates flow and increased demand through public policies and, on the other hand, this increased demand attracts private investment in the provision of services, generating more jobs, more income, more inclusion and, consequently, more revenue for the municipality and the state.

In this integrated process, credit serves as a major driver for accelerating these investments. We're talking about a qualified credit policy geared toward productive tourism investment, generating jobs and income, and ensuring economic development in tourist regions.

In the State of São Paulo, we can observe that the Government, through public policies to encourage credit and strategies to attract and capture tourism investments, structured the CrediturSP Program, which will be officially launched soon, but which is already available to the entire tourism trade and tourist municipalities.

CrediturSP aims to support and guide the São Paulo tourism production ecosystem in accessing national and international credit lines and financing resources. This program aims to implement sustainable tourism development projects to improve tourism infrastructure and services, ensure economic and social development, and generate more jobs and income for the state of São Paulo. It also aims to strengthen innovative qualified credit mechanisms and models for the productive and sustainable development of São Paulo tourism.

Within the scope of these premises, entrepreneurs and public managers can access various partnerships with financial institutions, with innovation and agility through credit fintechs, with a scope that encompasses the entire tourism production chain, through public banks and credit unions, in addition to guided credit with Sebrae-SP and guided investments through InvestSP.

Business owners and public managers can access this information through the website of the São Paulo State Department of Tourism and Travel, in the Credit and Investment Hub.

In future conversations, we will provide details on the types of credit available and how to access the different lines of credit and financing available.