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Public Policies in Tourism

Marcela Moro

Passionate about tourism, rural tourism, and tourism planning and public policy, she is a tourism professional with a master's degree in communications and has worked in the field for 27 years. Married, she is the mother of two beautiful girls. She loves rock, rockabilly, and, of course, travel! She was a consultant for the Ministry of Tourism (Mtur) and worked for SETUR/SP, SEBRAE, SESCOOP, SENAC, and SENAR. She has been the Tourism Director of Jundiaí since 2013 and has worked at Circuito das Frutas since 2001. She loves sparkling wines, wines, wine tourism, and authentic experiences.

In Jundiaí, she was responsible for the reformulation of the Grape Festival and the implementation of the city's Tourist Routes. She is one of the coordinators of the Women of Tourism in São Paulo group, created in 2022, which brings together tourism professionals from across the state, and the executive director of the São Paulo Chapter of ABBTUR (Brazilian Association of Tourism Professionals and Tourism Professionals).

Articles by Marcela Moro

Reflections on the importance of the Grape Festival for Jundiaí and Tourist Events for Destinations

People often overlook the multiplier and development power of events, especially tourist events...

Authenticity in Tourism

I have spoken a lot, both in lectures and during services to tourist enterprises, and even in guidance for tourist destinations, about the importance of authenticity...

Hospitality and Cities

Have you ever thought about how hospitality needs to be reflected in urban spaces? And how hospitable cities are also the responsibility of municipal tourism planning and policy...

Public Policies and Tourism – First Reflections

This is my welcome article to this new communication space, where I hope to create many connections. I've been in tourism for 27 years, and of those 27, 27 have been working directly or indirectly with...