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Public Policies in Tourism

Marcela Moro

Passionate about tourism, rural tourism, and tourism planning and public policy, she is a tourism professional with a master's degree in communications and has worked in the field for 27 years. Married, she is the mother of two beautiful girls. She loves rock, rockabilly, and, of course, travel! She was a consultant for the Ministry of Tourism (Mtur) and worked for SETUR/SP, SEBRAE, SESCOOP, SENAC, and SENAR. She has been the Tourism Director of Jundiaí since 2013 and has worked at Circuito das Frutas since 2001. She loves sparkling wines, wines, wine tourism, and authentic experiences.

In Jundiaí, she was responsible for the reformulation of the Grape Festival and the implementation of the city's Tourist Routes. She is one of the coordinators of the Women of Tourism in São Paulo group, created in 2022, which brings together tourism professionals from across the state, and the executive director of the São Paulo Chapter of ABBTUR (Brazilian Association of Tourism Professionals and Tourism Professionals).


Articles by Marcela Moro


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