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Public Policies in Tourism

Marcela Moro

Passionate about tourism, rural tourism and tourism planning and public policies, she is a tourism expert and has a master's degree in communication and has worked in the field for 27 years. Mother of two beautiful girls, married, loves rock, rockabilly dancing and, of course, loves to travel! She was a consultant for Mtur, worked for SETUR/SP, SEBRAE, SESCOOP, SENAC and SENAR. She has been the Tourism Director of Jundiaí since 2013 and has worked at Circuito das Frutas since 2001. She loves sparkling wines, wines, wine tourism and authentic experiences.

In Jundiaí, she was responsible for the reformulation of the Grape Festival and the implementation of the city's Tourist Routes. She is one of the coordinators of the Mulheres do Turismo Paulista group, created in 2022, which brings together tourism professionals from all over the state and executive director of the São Paulo Section of ABBTUR - Brazilian Association of Tourism Professionals and Tourism Professionals.

Articles by Marcela Moro

Reflections on the importance of the Grape Festival for Jundiaí and Tourist Events for Destinations

People often overlook the multiplier and development power of events, especially tourist events.

Authenticity in Tourism

I have spoken a lot, whether in lectures and during services to tourist enterprises, or even in guidance for tourist destinations, about the importance of authenticity...

Hospitality and Cities

Have you ever thought about how hospitality needs to be expressed in the space of cities? And how much a hospitable city is also the responsibility of municipal tourism planning and policies?

Public Policies and Tourism – First Reflections

This is my welcome article in this new space of communication, where I hope to create many connections. I have been in tourism for 27 years and of these 27, 27 working directly or indirectly with...